Anne-Claire Baschet has built her career in products and data, bringing deep expertise in data strategy and product team management. She currently serves as Chief Product & Data Officer at Aramis Group, where she plays an essential role in defining strategy and managing product teams, with the goal of improving the online purchase of used vehicles.
Previously, as Chief Data Officer at Aramis Group and Aramisauto, Anne-Claire led data strategy, operations and teams of data experts, including data architects, data engineers, data scientists and data analysts. Under her leadership, her team developed leading data products to deliver a first-class customer experience and improve French operations across the entire value chain.
Before joining Aramis Group, Anne-Claire held several leadership positions, including Chief Data Officer & Head Product Management at CRMServices (a subsidiary of Voyages SNCF), where she was responsible for digital and data transformation for SNCF passengers. She was also Head of Strategy and Customer Knowledge at CRMServices, where she built the data marketing division and led initiatives such as customer segmentation, multichannel behavior analysis and Big Data proof of concept.
Anne-Claire also held leadership positions at AXA, where she led the customer relationship management strategy and introduced test-and-learn approaches to improve the effectiveness of marketing strategies. She was also responsible for customer modeling and scoring, improving customer-facing IT systems, and managing the « Club Distinction » loyalty program.
With diverse experience at leading companies and a passion for innovation and data, Anne-Claire Baschet has made her mark in digital transformation and data products.
