Phuong is an experienced Data Analyst specializing in marketing and product performance analysis. Passionate about using data to generate actionable insights, she has developed sharp expertise in investigating and optimizing KPIs.
Methodical and rigorous, she is skilled at conducting in-depth analyses combining quantitative and qualitative approaches. Her expertise ranges from conversion funnel analysis to user behavior studies, including customer experience optimization.
In her talks, Phuong shows a real gift for making complex data analysis concepts accessible. She regularly shares her expertise at conferences, notably on topics such as investigating KPI drops and continuously improving business performance.
Her dual skill set in data analytics and business understanding allows her to have a concrete impact on process optimization and improving the user experience. She is particularly skilled with product analytics tools such as Amplitude and behavioral analysis techniques (heatmaps, session recording).
Follow her on LinkedIn: https://www.linkedin.com/in/fphuongnguyen/
Watch her talk at the Forward Data Conference: https://www.forward-data-conference.com/programme/talks/product-analytics-making-sense-from-unreliable-data
